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'We can. I can' is the rallying cry of World Cancer Day on Sunday, 4 February, highlighting what we can do collectively and individually to tackle one of the biggest killers in the UK.

The worldwide campaign is designed to get people talking about cancer, helping to remove negative attitudes and stigma around the disease and encouraging people to seek help early. It also highlights the things that you can do to help avoid cancer.

More than 160,000 people die of cancer every year, but twice that number survives. More than 980 people are annually diagnosed in Greenwich with around 420 deaths. Breast, bowel and lung cancer are among the most prevalent.

Making small changes to your health, such as going smoke free, getting active and eating a healthy, balanced diet, could help to reduce your risk of being diagnosed with cancer.

Smoking in Greenwich (17.4%) is no better than the London average while obesity in the borough (42.9%) is higher than the London average - reflecting the two biggest preventable causes of cancer.

Dr Ellen Wright, a local GP and chair of NHS Greenwich Clinical Commissioning Group (CCG) said:

"There are no guaranteed ways to prevent cancer, but leading a healthy lifestyle can help to reduce the risk of developing the disease. That's why it's so important that people look at making some small changes to their health sooner rather than later.

"It's also important to know your body well, so that you can recognise any changes or symptoms and get advice or medical treatment early.

"The earlier we catch cancer, the better the chance of survival. Men are the biggest culprits for ignoring the fact that something isn't right so my advice is to seek help if you have any doubts."

Screening remains one of the best ways to catch cancer early, so it's important that you attend if you are invited by your GP.

Further advice on preventing cancer and improving your health can be found online on the NHS Choices website.

For more details about World Cancer Day click here.